It seems that the game is like no other sporting event. For a few key reasons, it is the most popular sporting event in the world! The Super Bowl, at its most basic level, is a game that determines the NFL championship. It has become so much more since the first game was played in 1967.
Last weekend saw the 2017 Super Bowl take place in Houston, Texas, the Annual National Football League Championship game seeing the New England Patriots win in a stunning victory over the Atlanta Falcons. But as we delve into the subject matter, one question stands out; Why is it so popular?
Super Bowl Sunday has become an unofficial holiday in the United States. It’s a day when families and friends gather to watch the game, the over-the-top commercials and big-name musical acts at halftime. The game and the two weeks of hype, parties and other events leading up to it have turned the Super Bowl into a spectacle. It ranks up there with the Olympics or World Cup, a Royal wedding or papal celebration, the Oscars or Grammys.
The main reason Super Bowl is so popular is that pro football is the only major professional team sport with a single-elimination playoff system. The other major sports declare their champions after a team wins four games in a best-of-seven series. Super Bowl is do-or-die; that’s what makes the game so special.
And it isn’t just the game itself that attracts viewers. Companies pay advertising firms lots of money to create commercials. In fact, watching the Super Bowl to see the commercials has become a part of what makes Super Bowl Sunday so special. All commercials are judged and summarized because hundreds of millions of potential customers are watching, making the commercial stakes almost as high as those on the field.
Although there has been a decline in recent years, for Super Bowl 50 (2016), 111.9 million viewers watched on TV to see the Denver Broncos defeat the Carolina Panthers. But this was just in the United States (US).
In answering the question, the game is so popular for a few key reasons. The fact is that, unlike most other professional sports today, no matter where you live, your team has an “equal chance” of winning the Super Bowl. In addition, more and more fans are now “interacting with the sport” due to technological advancements. There is also a case that there are more and more “films, shows and games” about the NFL shown on TV, which further increases its popularity. The popularity of this sport was backed up by a new poll, which found that nearly a third of US adults surveyed said that the NFL was their favorite sport.
The popularity of the Super Bowl can be demonstrated in three major ways.
First of all there is a day especially marked for the game, “Super Bowl Sunday”. This is the day on which the game is played; usually the last Sunday of January or the first Sunday og February.
Second of all is the live performances during the game. At half time during the game itself, there is always a high profile singer or group who perform. This has included Katy Perry, Michael Jackson, Coldplay, Bruce Springsteen, Beyoncé, Lady Gaga and many more. It is an event within itself.
Third of all is the cost of commercials during the show. In 2016, CBS received $5 million per 30-second Super Bowl commercial.
What all this adds up to is that the Super Bowl is one of, if not, the most popular game in sport.